Leader by Leader: How to Build Trust-Powered Leadership That Actually Works


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At 787 Coffee, we don't just serve coffee — we serve culture.
And culture starts with trust.

Every Tuesday during our strategy meetings, we talk about leadership, growth, and accountability. We discuss what it means to lead as a human, not just a title. Because effective leadership isn't about being perfect — it's about being trusted.

This week, I've been revisiting one of my favorite books: "The Five Dysfunctions of a Team" by Patrick Lencioni. It's a masterpiece that every leader — from a barista to a CEO — should read.



Why Trust Is the Foundation of Great Leadership

Patrick Lencioni says it best:

"Teamwork begins by building trust. And the only way to do that is to overcome our need for invulnerability."

That hit me hard.

As leaders, we often hide behind results, roles, or recognition — but real strength comes when we say, "I don't know" or "I need help."

At 787 Coffee, our company culture is built on that truth. Our best teams aren't perfect. They're honest. They talk openly, own their mistakes, and trust each other enough to grow together.

Research from Harvard and MIT confirms what we've felt firsthand: high-performing teams thrive in environments of psychological safety — where accountability and empathy coexist.

When humans trust each other, they:

  • Communicate more effectively

  • Innovate faster

  • Stay with the organization longer

  • Perform at higher levels

Trust isn't a soft skill — it's the competitive advantage.


The Three Pillars of Trust-Powered Leadership

Here's what I've learned building 787 Coffee from Puerto Rico to multiple cities (and what I practice daily):

1. Vulnerability Creates Authentic Connection

The moment you open up, your team feels safe to do the same.

Vulnerability isn't weakness — it's the door to deeper connection. At 787, we remind our leaders: authenticity creates loyalty.

As Lencioni writes: "Trust is knowing that when a team member does push you, they're doing it because they care about the team."

Practical application:

  • Share your challenges in team meetings

  • Admit when you don't have all the answers

  • Ask for help before you're desperate for it


2. Accountability Drives Consistent Excellence

Accountability is love in action. It's not about control — it's about commitment to each other and the mission.

At 787 Coffee, we say:

"We don't want your best. We want your consistent best."

That's what separates good teams from great ones — people who show up for each other even when it's hard, even when no one's watching.

How to build accountability:

  • Set clear expectations together

  • Create feedback loops that work both ways

  • Celebrate small wins and course-correct quickly

  • Hold everyone (including yourself) to the same standard


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3. Purpose Aligns and Inspires

When you know why you do what you do, it becomes easier to trust, lead, and stay aligned.

Our mission at 787 has never changed:

  • Serve great coffee

  • Build better humans

  • Inspire communities

We protect that purpose with every interaction — from the farm in Puerto Rico to our shops in New York, El Paso, and beyond.

Your purpose should:

  • Be simple enough to remember

  • Be inspiring enough to repeat

  • Guide decisions when things get complicated


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The Science Behind Trust-Based Leadership

Studies from leading business schools show that teams with high trust levels experience:

  • 50% higher productivity (Stanford University)

  • 76% more engagement (Great Place to Work Institute)

  • 74% less stress (Paul J. Zak, neuroscientist)

  • 40% less burnout (American Psychological Association)

Trust isn't just good for culture — it's good for business.

Brandon Peña wins Google Ads Impact Award for AI Excellence 2025 goes to brandon pena for his work with 787 coffee
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3 Actionable Steps You Can Implement Today

Whether you lead a company, a team, or just yourself — start here:

1. Practice Vulnerability First
Admit one imperfection out loud in your next meeting. Go first. Set the tone. Vulnerability is your strength, not your weakness.

2. Flip the Feedback Script
Ask for feedback before giving it. Try: "What's one thing I could do differently to support you better?" That's how you build mutual trust.

3. Clarify Your Purpose in One Sentence
Write down why you do what you do. Clarity gives direction. Direction gives peace. Share it with your team.



Common Leadership Mistakes That Destroy Trust

Avoid these trust-killers:

  • Inconsistency between what you say and what you do

  • Playing favorites instead of being fair

  • Avoiding difficult conversations until they explode

  • Taking credit while deflecting blame

  • Micromanaging instead of empowering

Remember: Trust takes years to build and seconds to destroy.


Final Brew: Your Leadership Challenge

Leadership isn't built in meetings — it's built in moments.

In the quiet conversations. In the honest check-ins. In the courage to say, "I care about you, so I'm holding you accountable."

Trust doesn't appear overnight. It's brewed — one honest conversation, one consistent action, one human at a time.

This week's challenge:
👉 Do one thing that earns more trust from your team.
No excuses. No delay. Just do it.

Because when trust brews, greatness follows.

Let's grow, leader by leader.


YOU got THIS!

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