The brandON Business Lab
Simplify. Quantify. Monetize.
A one-day experience to unlock the strategy behind real business growth.
This Lab Is For:
Small business owners LIKE YOU, ready to stop guessing and start growing.
Creatives, coffee-preneurs, and brand-buildING HUMANS who want a system.
Entrepreneurs tired of doing it all alone — and ready to build with clarity.
Investment
$998 — Business Labs (Intimate Full-Day Immersion)
This is not a room full of strangers.
It’s a focused, high-level environment designed for real breakthroughs.
Your investment includes:
One full day of immersive, strategic learning built for immediate execution
An intimate setting of only 10 participants for deeper coaching, real dialogue, and personalized insight
Materials & frameworks you’ll use long after the session ends
Curated coffee (787 Coffee, of course! And lunch) so your only job is to think clearly and move decisively
With only 10 seats available, every voice matters, every question gets answered, and every HUMAN leaves with clarity you can actually act on.
This isn’t about volume.
It’s about precision, proximity, and results.
Inside Business Labs YOU will Learn:
Absolute clarity — a streamlined brand, offers, and operations built for scale
Precision performance — measurable goals, daily execution, and real accountability
Revenue by design — branding, sales, and systems engineered to produce results
A focused 90-day growth strategy — clear priorities, clean execution, zero wasted motion
Executive-level leadership — lead people with confidence, authority, and trust
🛠️ Taught by Brandon Ivan Peña — Founder of 787 Coffee, speaker, business coach & media entrepreneur. & Special Guests.
Who Brandon Ivan Peña?
He is the CEO of 787 Coffee, a company that offers a true farm-to-cup experience, and the author of the book Creative Fucker, which received notable recognition on Amazon and achieved a spot on the “Best Seller” list.
He is also the owner of Hacienda Iluminada, a coffee farm in Maricao, Puerto Rico, where coffee is grown, processed, and roasted.
Today, 787 Coffee operates more than 30 locations, including Puerto Rico, New York, Texas, and soon Mexico City and southern Florida.
Beyond coffee, Brandon leads his personal brand, brandON, through which he offers business consulting, motivational conferences, and “Business Labs” workshops. With more than 20 years of experience, he has guided entrepreneurs and inspired countless professionals.
Throughout his career, Brandon has collaborated with Fortune 500 companies such as One World Alliance, Tevisa, INC., and more. He has participated as a speaker and designer of international events such as Social Media Week Puerto Rico, Design Shanghai, and Latinos Pa’Lante.
In 2025, he received the Google Ads Impact Award for his innovation using artificial intelligence and business success. Most recently he participated in TEDX UANL, in Monterrey, NL, Mexico.
Brandon Ivan Peña was recognized by Forbes as one of the entrepreneurs with the greatest potential in its initiative “The Next 1000.” Recognized as an entrepreneur, consultant, and motivational speaker, he also holds an MBA from the University of Miami.
Brandon is known as a humanizer of brands, committed to building businesses with integrity and purpose, which has led him to share his knowledge internationally.
EL PASO Business Lab
Small Business Growth Workshop for Entrepreneurs, CEOs & Leaders
Investment: $998
Simplify. Quantify. Make MONEY.
The brandON Business Lab – EL PASO is a premium, full-day business workshop designed for entrepreneurs, small business owners, creatives, intrapreneurs, and leaders ready to build a business that performs with clarity, structure, and momentum.
In one powerful day, you’ll audit your brand, refine your offer, upgrade your pricing, and leave with a clear 90-day growth system you can execute immediately.
This isn’t theory.
This is execution.
What You’ll Learn
How to simplify your business model and eliminate noise
How to use the Value Equation to price, position, and convert better
What branding really is—and how to build a brand that works without you
What marketing is—and how to use content and social media as fuel
How to confidently test and charge 2X for your offers
How to track performance using team systems, daily metrics, and conversions
How to design and lead a focused 90-day business sprint
What’s Included
Branding & Marketing Workbook to build or reposition your brand
Live Lab Exercises + Case Studies (apply everything in real time)
☕️ Unlimited 787 Coffee
🥗 Lunch Included (caffeine needs food)
🎤 Special Guest Sessions in branding, social, and leadership
🗺️ Your Custom 90-Day Growth Map—ready to implement immediately
What You’ll Walk Away With
A proven framework to sell premium offers
A clear, executable marketing + content strategy
A performance dashboard for sales, team actions, and conversions
A clarified personal brand and market position
A mindset shift from overwhelmed operator → focused leader
This Lab Is For
Entrepreneurs launching or scaling a business
Small business owners managing teams and offers
Intrapreneurs driving internal growth
Creatives ready to systemize and monetize their brand
Managers and leaders needing a strategic business reset
Event Details
Location: El Paso, TX
Date: June 12; June 13, 2026
Time: 8:00 AM – 6:00 PM (or longer if needed)
Seats: Only 10 spots available
Includes:
Full workshop experience, workbook, materials, lunch, coffee, and community.
Led by Brandon Ivan Peña
CEO of 787 Coffee · Speaker · Strategist · Best-Selling Author of Creative Fucker · Creator of the Infinity Leadership System
“We don’t build fluff. We build growth machines.”
Reserve Your Spot Now
MEXICO CITY- Business Lab
Small Business Growth Workshop for Entrepreneurs, CEOs & Leaders
Investment: $998
Simplify. Quantify. Make MONEY.
The brandON Business Lab – MEXICO CITY is a premium, full-day business workshop designed for entrepreneurs, small business owners, creatives, intrapreneurs, and leaders ready to build a business that performs with clarity, structure, and momentum.
In one powerful day, you’ll audit your brand, refine your offer, upgrade your pricing, and leave with a clear 90-day growth system you can execute immediately.
This isn’t theory.
This is execution.
What You’ll Learn
How to simplify your business model and eliminate noise
How to use the Value Equation to price, position, and convert better
What branding really is—and how to build a brand that works without you
What marketing is—and how to use content and social media as fuel
How to confidently test and charge 2X for your offers
How to track performance using team systems, daily metrics, and conversions
How to design and lead a focused 90-day business sprint
What’s Included
Branding & Marketing Workbook to build or reposition your brand
Live Lab Exercises + Case Studies (apply everything in real time)
☕️ Unlimited 787 Coffee
🥗 Lunch Included (caffeine needs food)
🎤 Special Guest Sessions in branding, social, and leadership
🗺️ Your Custom 90-Day Growth Map—ready to implement immediately
What You’ll Walk Away With
A proven framework to sell premium offers
A clear, executable marketing + content strategy
A performance dashboard for sales, team actions, and conversions
A clarified personal brand and market position
A mindset shift from overwhelmed operator → focused leader
This Lab Is For
Entrepreneurs launching or scaling a business
Small business owners managing teams and offers
Intrapreneurs driving internal growth
Creatives ready to systemize and monetize their brand
Managers and leaders needing a strategic business reset
Event Details
Location: MEXICO CITY, Mexico
Date: July 10, 2026; July 11, 2026
Time: 8:00 AM – 6:00 PM (or longer if needed)
Seats: Only 10 spots available
Includes:
Full workshop experience, workbook, materials, lunch, coffee, and community.
Led by Brandon Ivan Peña
CEO of 787 Coffee · Speaker · Strategist · Best-Selling Author of Creative Fucker · Creator of the Infinity Leadership System
“We don’t build fluff. We build growth machines.”
New York Business Lab
Small Business Growth Workshop for Entrepreneurs, CEOs & Leaders
Investment: $998
Simplify. Quantify. Make MONEY.
The brandON Business Lab – NYC is a premium, full-day business workshop designed for entrepreneurs, small business owners, creatives, intrapreneurs, and leaders ready to build a business that performs with clarity, structure, and momentum.
In one powerful day, you’ll audit your brand, refine your offer, upgrade your pricing, and leave with a clear 90-day growth system you can execute immediately.
This isn’t theory.
This is execution.
What You’ll Learn
How to simplify your business model and eliminate noise
How to use the Value Equation to price, position, and convert better
What branding really is—and how to build a brand that works without you
What marketing is—and how to use content and social media as fuel, especially using AI
How to confidently test and price your products and services accordingly
How to track performance using team systems, daily metrics, and conversions
What’s Included
Branding & Marketing Workbook to build or reposition your brand
Live Lab Exercises + Case Studies (apply everything in real time)
☕️ Unlimited 787 Coffee
🥗 Lunch Included (caffeine needs food)
🎤 Special Guest Sessions in branding, social, and leadership
🗺️ Your Custom 90-Day Growth Map—ready to implement immediately
What You’ll Walk Away With
A proven framework to sell premium offers
A clear, executable marketing + content strategy
A performance dashboard for sales, team actions, and conversions
A clarified personal brand and market position
A mindset shift from overwhelmed operator → focused leader
This Lab Is For
Entrepreneurs launching or scaling a business
Small business owners managing teams and offers
Intrapreneurs driving internal growth
Creatives ready to systemize and monetize their brand
Managers and leaders needing a strategic business reset
Event Details
Location: New York City, NY
Date: May 29 2026; May 30, 2026
Time: 8:00 AM – 6:00 PM (or longer if needed)
Seats: Only 10 spots available
Includes:
Full workshop experience, workbook, materials, lunch, coffee, and community.
Led by Brandon Ivan Peña
CEO of 787 Coffee · Speaker · Strategist · Best-Selling Author of Creative Fucker · Creator of the Infinity Leadership System
“We don’t build fluff. We build growth machines.”
Reserve Your Spot Now
PUERTO RICO- Business Lab
Small Business Growth Workshop for Entrepreneurs, CEOs & Leaders
Investment: $998
Simplify. Quantify. Make MONEY.
The brandON Business Lab – PUERTO RICO is a premium, full-day business workshop designed for entrepreneurs, small business owners, creatives, intrapreneurs, and leaders ready to build a business that performs with clarity, structure, and momentum.
In one powerful day, you’ll audit your brand, refine your offer, upgrade your pricing, and leave with a clear 90-day growth system you can execute immediately.
This isn’t theory.
This is execution.
What You’ll Learn
How to simplify your business model and eliminate noise
How to use the Value Equation to price, position, and convert better
What branding really is—and how to build a brand that works without you
What marketing is—and how to use content and social media as fuel
How to confidently test and charge 2X for your offers
How to track performance using team systems, daily metrics, and conversions
How to design and lead a focused 90-day business sprint
What’s Included
Branding & Marketing Workbook to build or reposition your brand
Live Lab Exercises + Case Studies (apply everything in real time)
☕️ Unlimited 787 Coffee
🥗 Lunch Included (caffeine needs food)
🎤 Special Guest Sessions in branding, social, and leadership
🗺️ Your Custom 90-Day Growth Map—ready to implement immediately
What You’ll Walk Away With
A proven framework to sell premium offers
A clear, executable marketing + content strategy
A performance dashboard for sales, team actions, and conversions
A clarified personal brand and market position
A mindset shift from overwhelmed operator → focused leader
This Lab Is For
Entrepreneurs launching or scaling a business
Small business owners managing teams and offers
Intrapreneurs driving internal growth
Creatives ready to systemize and monetize their brand
Managers and leaders needing a strategic business reset
Event Details
Location: PUERTO RICO
Date: November 2, 2026
Time: 8:00 AM – 6:00 PM (or longer if needed)
Seats: Only 10 spots available
Includes:
Full workshop experience, workbook, materials, lunch, coffee, and community.
Led by Brandon Ivan Peña
CEO of 787 Coffee · Speaker · Strategist · Best-Selling Author of Creative Fucker · Creator of the Infinity Leadership System
“We don’t build fluff. We build growth machines.”
HOUSTON Business Lab
Small Business Growth Workshop for Entrepreneurs, CEOs & Leaders
Investment: $998
Simplify. Quantify. Make MONEY.
The brandON Business Lab –HOUSTON is a premium, full-day business workshop designed for entrepreneurs, small business owners, creatives, intrapreneurs, and leaders ready to build a business that performs with clarity, structure, and momentum.
In one powerful day, you’ll audit your brand, refine your offer, upgrade your pricing, and leave with a clear 90-day growth system you can execute immediately.
This isn’t theory.
This is execution.
What You’ll Learn
How to simplify your business model and eliminate noise
How to use the Value Equation to price, position, and convert better
What branding really is—and how to build a brand that works without you
What marketing is—and how to use content and social media as fuel
How to confidently test and charge 2X for your offers
How to track performance using team systems, daily metrics, and conversions
How to design and lead a focused 90-day business sprint
What’s Included
Branding & Marketing Workbook to build or reposition your brand
Live Lab Exercises + Case Studies (apply everything in real time)
☕️ Unlimited 787 Coffee
🥗 Lunch Included (caffeine needs food)
🎤 Special Guest Sessions in branding, social, and leadership
🗺️ Your Custom 90-Day Growth Map—ready to implement immediately
What You’ll Walk Away With
A proven framework to sell premium offers
A clear, executable marketing + content strategy
A performance dashboard for sales, team actions, and conversions
A clarified personal brand and market position
A mindset shift from overwhelmed operator → focused leader
This Lab Is For
Entrepreneurs launching or scaling a business
Small business owners managing teams and offers
Intrapreneurs driving internal growth
Creatives ready to systemize and monetize their brand
Managers and leaders needing a strategic business reset
Event Details
Location: Houston, TX
Date: June 26, 2026; June 27, 2026
Time: 8:00 AM – 6:00 PM (or longer if needed)
Seats: Only 10 spots available
Includes:
Full workshop experience, workbook, materials, lunch, coffee, and community.
Led by Brandon Ivan Peña
CEO of 787 Coffee · Speaker · Strategist · Best-Selling Author of Creative Fucker · Creator of the Infinity Leadership System
“We don’t build fluff. We build growth machines.”
FREQUENTLY ASKED QUESTIONS
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Business Labs is for founders, entrepreneurs, and leaders who are ready to simplify, scale, and lead with intention. If you’re building something real—and want clarity, structure, and execution—this room is for you.
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Both. Whether you’re refining what you’ve built or finally building it the right way, Business Labs meets you where you are and moves you forward fast. text goes here
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This is not theory or motivation. It’s a focused, one-day immersion built around clarity, execution, and leadership. You’ll leave with a 90-day plan, practical frameworks, and decisions already made.
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Yes. The intimate format allows for real-time feedback, direct insight, and meaningful interaction throughout the day.
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Bring a notebook, water bottle, an open mind, and real challenges you’re ready to work through. Everything else is provided.
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Because of the limited seating, all sales are final. However, you may transfer your seat to another qualified participant with prior approval.
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You are free to stay at any hotel in the city. Information on room blocks, accommodation, and location details, will be sent after you secure your registration.