Hello Future Entrepreneurs! Marketing intelligence isn’t just for big brands. Learn what it is, why it matters for startups, and how to use simple tools like surveys, Google Analytics, and AI to shape smarter strategies that drive real growth. Perfect for business students and new entrepreneurs.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Entering a new market doesn’t have to be a gamble. With the right data, you can measure demand, analyze competitors, and assess growth opportunities. This guide shows you 5 proven ways to interpret numbers and apply insights today.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Demand forecasting helps businesses of all sizes prepare for the future. From predicting customer behavior to planning seasonal inventory, learn how forecasting methods and data help retailers, e-commerce brands, and small businesses thrive.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Blog Excerpt

What would you do if Mark Zuckerberg offered you $1 billion for your company?

Most people would take the money and run. But Mira Murati, AI pioneer and founder of Thinking Machines Lab, did something that shocked Silicon Valley: she said no. And when Meta tried to poach her team with billion-dollar packages, not a single person left her side.

This isn't just another tech story – it's a masterclass in unstoppable leadership that every entrepreneur needs to understand. Because here's the truth: your biggest test as a leader isn't what you'll do for money. It's what you'll refuse to do for money.

In this post, I break down the leadership lessons from Murati's billion-dollar "no" and share the mindset shifts that separate champions from pretenders. Ready to discover what kind of leader you really are?

Hello Future Entrepreneurs! Honesty isn’t just good ethics, it’s good business. This blog explores why ethical marketing matters, with 6 real-world case studies showing how dishonesty can destroy trust. Perfect for entrepreneurs and business students learning to build brands that last.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Pricing doesn’t have to be a guessing game. This simple guide walks you through costs, margins, value, and strategies so you can set prices that are fair for customers and profitable for your business.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Not a math human? Segmentation, targeting, and positioning (STP) made simple. This beginner-friendly guide explains how to identify your customers, choose the right audience, and position your brand for growth.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Starting a business is exciting, but will people pay for your idea? This guide shows students and entrepreneurs how to solve common challenges in market validation, from demand testing to pricing, and grow with confidence.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Struggling to figure out who your real customer is? This guide shows business students and starting entrepreneurs how to build personas, gather insights, and focus on the right audience.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Most entrepreneurs think they need venture capital, co-founders, or a massive team to build something that scales. Having started, grown, and scaled 787 Coffee, I learned the hard truth: the most successful businesses are built lean, focused, and on the founder's terms. The secret isn't doing everything yourself—it's replacing people with systems that scale automatically. In my Business Labs workshops, I show entrepreneurs how to build what I call "ghost teams"—systems that work like employees but scale infinitely, allowing you to focus on what only you can do while your business grows on autopilot.