Starting a business is a magical journey, but the data shows most don't survive. Learn from 6 real-world case studies of companies that failed to adapt and discover the essential strategies you need to stay in business for the long game.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

🔥 VIRAL MARKETING FAIL: Goldman Sachs CEO DJ Scandal Reveals $Million Dollar Social Media Strategy Mistake

Goldman Sachs CEO David Solomon doubles as DJ D-Sol — a Wall Street executive spinning tracks at Lollapalooza by night. When the investment board silenced his music career in 2023, they killed their viral marketing goldmine for capturing Generation Z investors.

SHOCKING STATS: ✅ Goldman Sachs Instagram: 300 followers
✅ DJ D-Sol personal account: 56K+ engaged fans
✅ 48% of Gen Z increasing social media purchases in 2025
✅ 78% of Gen Z actively using YouTube for brand discovery

This corporate marketing disaster exposes how traditional financial marketing strategies fail with digital-native audiences. While competitors leverage influencer marketing and authentic content creation, Goldman Sachs walked away from the ultimate CEO personal branding opportunity.

💡 DISCOVER THE FULL STRATEGY BREAKDOWN:

• How social media marketing drives modern investment decisions

• Why authentic corporate storytelling beats traditional advertising

• Gen Z marketing secrets that increase engagement by 300%

• The viral content formula Goldman Sachs missed

🎯 Master these game-changing digital marketing insights at soyBrandon.com — where authentic marketing strategies meet data-driven results. Transform your brand's social media presence today!

Revolutionary AI Content Creation System Changes Everything for Ambitious Entrepreneurs

Forget spending 4-6 hours on a single blog post. Brandon reveals the game-changing AI system that's helping Latino leaders create professional, SEO-optimized content in just 30 minutes.

This isn't about shortcuts—it's about working smarter. Discover the exact 8-step blueprint that combines cutting-edge AI tools with authentic storytelling to build your digital empire.

What you'll master: ✅ AI-powered keyword research and content strategy ✅ The 30-minute content creation workflow that scales ✅ SEO optimization techniques that rank on page 1 ✅ How to maintain your authentic voice with AI assistance ✅ Content multiplication strategies for maximum impact

Perfect for: Entrepreneurs, Latino business leaders, content creators, and anyone ready to revolutionize their content game.

The bottom line: While competitors struggle with outdated methods, you'll be producing high-converting content at scale. Your content revolution starts now.

Ready to transform your business through AI-powered content mastery? Dive in now.

Launching a business is exciting, but it's easy to get lost in a sea of jargon. Before you take the leap into entrepreneurship, learn the essential business terms that will give you the confidence to succeed. This guide breaks down the 8 most important concepts every new founder needs to know, from someone who's been there. Get ready to build a business that thrives from day one.

Most people have zero clue what a CEO actually does day-to-day. They think we just sit in meetings, make big speeches, and count money. The reality is way more complex, way more stressful, and honestly, way more fulfilling than any highlight reel could show you. As CEO of 787 Coffee, I've learned that real leadership isn't about flexing on Instagram or having the biggest office—it's about waking up every single day with the weight of your team's livelihoods on your shoulders and having the courage to bet on yourself when everyone else thinks you're crazy. In this no-BS guide, I'm breaking down the 8 core responsibilities that separate successful leaders from wannabe entrepreneurs.

Learn the business fundamentals that separate a hobby from a successful business venture. We break down the real meaning of revenue, profit, and cash flow with simple, practical examples you can apply to your business today.

Brandon Ivan Pena beginners guide to simplifying revenue profit cash flow - business leadership authority for new entrepreneurs and startup founders

Feeling on the fence about taking that leap into entrepreneurship? founder of 787 coffee and brandOn media Brandon Pena shares why the biggest lie in business is waiting for a perfect plan

This article shows the most needed industries in todays market, and how to overcoming setbacks like Hurricane Maria proves your purpose. 5 High-Demand Business Types Explained.

Ready to turn your business dreams into reality? This comprehensive guide reveals the 8 essential steps every new entrepreneur needs to master in 2025. From validating your business idea with real customers to building systems that scale, you'll discover the leadership mindset that separates successful entrepreneurs from dreamers.

Whether you're launching a tech startup, opening a coffee shop like 787 Coffee, or starting a consulting practice, these proven strategies will give you the foundation to build a profitable, sustainable business.

Learn how to find problems worth solving, test your ideas with minimal investment, and develop the resourceful thinking that drives entrepreneurial success.

Stop overthinking and start building—your journey from idea to impact begins with these actionable steps.

Billionaire entrepreneur Daniel Lubetzky is dropping truth bombs that could revolutionize your career path: "College is not the end all, be all." The KIND Snacks founder and Shark Tank investor reveals why traditional education isn't the only route to massive success. While student debt crushes dreams, skilled professionals are building million-dollar businesses with their hands and hustle. This comprehensive guide breaks down Lubetzky's game-changing philosophy and provides three actionable steps you can implement today—whether you're 15 or 50. From identifying your natural talents to turning skills into revenue streams, discover how to build lasting wealth on your own terms. Learn why the world's most successful entrepreneurs chose purpose over credentials, and how you can join the elite few who dare to build something extraordinary. Your future self is counting on the decisions you make today.

Most leaders think having more one-on-ones makes them better bosses. They're wrong. After working with countless Latino leaders and business teams, I've discovered what Harvard Business Review just confirmed - group conversations destroy solo meetings every time.

When you meet with team members separately, you accidentally create information silos. Your sales VP learns about budget changes from your CFO, not you. Your engineering lead discovers product pivots through office gossip. This isn't leadership - it's playing telephone with your business.

The solution? Replace those endless one-on-ones with strategic group conversations. Bring 2-3 team members together for "capability meetings" that reflect how work actually gets done. The results? Faster decisions, better solutions, and teams that actually stay informed.

From eliminating miscommunications to unlocking cross-team innovation, group meetings give Latino leaders a competitive advantage that taps into our natural collaborative strengths. Ready to reclaim 8+ hours per week while building stronger teams?