Hello Future Entrepreneurs! Pricing doesn’t have to be a guessing game. This simple guide walks you through costs, margins, value, and strategies so you can set prices that are fair for customers and profitable for your business.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Not a math human? Segmentation, targeting, and positioning (STP) made simple. This beginner-friendly guide explains how to identify your customers, choose the right audience, and position your brand for growth.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Starting a business is exciting, but will people pay for your idea? This guide shows students and entrepreneurs how to solve common challenges in market validation, from demand testing to pricing, and grow with confidence.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Struggling to figure out who your real customer is? This guide shows business students and starting entrepreneurs how to build personas, gather insights, and focus on the right audience.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Most entrepreneurs think they need venture capital, co-founders, or a massive team to build something that scales. Having started, grown, and scaled 787 Coffee, I learned the hard truth: the most successful businesses are built lean, focused, and on the founder's terms. The secret isn't doing everything yourself—it's replacing people with systems that scale automatically. In my Business Labs workshops, I show entrepreneurs how to build what I call "ghost teams"—systems that work like employees but scale infinitely, allowing you to focus on what only you can do while your business grows on autopilot.

Hello Future Entrepreneurs! If you’re starting a business and have no clue what a marketing funnel is, this guide breaks it down into 4 easy steps. Learn how to attract customers, turn them into buyers, and keep them coming back with simple daily actions and free tools.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Stop just managing. Learn to lead. Discover how to build the mindset, skills, and strategic vision of a true leader and turn your business hustle into a lasting empire.

Hello Future Entrepreneurs! Branding defines who you are; marketing shares it with the world. This guide breaks down the key differences, why both are essential, and how to strengthen each with practical tips. See how branding and marketing work hand in hand to boost visibility and business growth.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Turning a startup into a real business takes more than passion. Learn 5 essential habits every entrepreneur and business student should master to build long-term success.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Not a math human? No problem. Discover 5 simple tips to track your business numbers without a finance degree. Learn how to read revenue, expenses, profit, cash flow, and margins with easy exercises—even if you’re just starting out in business.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders