How to Grow Your Business Online with ALP 304 Skills
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Growing a business online isn’t a magic trick that modern business owners do. It's about having the right tools in your hand and the right mindset in your head. It's about being smart, being human, and being ready to push yourself to greatness. The skills we're talking are the keys to unlocking your business's potential.
-Let’s do this.
Building a Strategy That Works
This is the first step. You can't just throw content in the cloud, and hope it sticks. A digital strategy has to be used like a GPS. It's about knowing where you're going and why.
Audit Yourself: Look at what you're doing right now. Are your social media posts getting comments? Is your website slow? Be honest.
Pick Your Playground: You don't need to be on every platform. Find out where your audience actually looks at your type of content and looking for your solutions. Is it TikTok for quick, fun videos? LinkedIn for professional connections? Focus your energy where it will increase your chances of success of targeting your ideal audience.
Simplify Your Goals: Don't try to do everything at once. Simplify to three problems a day. Maybe it's getting 100 potential customers on your email list, or getting 5 new sales this month. Start small and build momentum. (Paso a Pasito avansamos un poquito)
Humanizing Numbers
The ultimate goal in business is converting, turning people on to your brand, getting customers to actually buy what you're selling, having customers become brand ambassadors, because they believe in what YOU’re doing. Technology is just the tool, YOU are the heart.
Follow the Data: Your customers leave clues everywhere. What do they search for? What kind of posts do they like? Use tools to understand their behavior. Learn how to improve systems and fix more of their problems. It's all about being helpful. When we saw our caffeinated humans at 787 Coffee searching for "coffee beans for my home brewer," we knew we needed to create content and products that answered that question.
Tell a Story, Don't Just Sell: No one wants a boring ad. They want to connect with a brand. Create campaigns that share your story, your values, and your mission. At 787 Coffee, we tell the story from farm to cup. The journey of our origins and where we are going is what pulls our community in; it's about sharing a piece of our culture.
Know Your Costs: You have to know what it costs to get a new customer if you plan on using online ads. If you're spending $50 to get a customer who only buys one $10 cup of coffee, that's not a good business model. Track your CPA (cost per acquisition) so you know if your efforts are actually making you money.
Making Your Website an Experience
You can get a thousands of humans to your website, but if it's slow, confusing, or untrustworthy, they'll leave faster than a New Yorker in a rush. This is where you have to have a hospitality mindset integrated with technology.
Make it Simple: Your website should be easy to navigate. A customer should be able to find what they're looking for in seconds. Optimize your website for speed and clarity. Everything needs to be easy to find, and natrually flow.
Build Trust: Humans are natrually skeptical. You need to show you are authentic to what you show. Use testimonials, customer reviews, and high-quality photos. To create transparency and honesty. Show the audience your face. Show them your team. It all builds trust.
Test Everything: Never assume you know what will work. Use tools to see where people are clicking (and where they're not). You can run A/B tests, where you show half your visitors one version of a page and the other half a different version. This kind of data helps you make smarter decisions.
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Use Strategy, Not Just Guesses
Data is valuable, but doesn't do anything for you if you don't know how to humanize it.Track the Right Stuff: Don't get overwhelmed by all the numbers. Focus on the metrics that matter the KPIs (Key Performance Indicators.) How many customers are going through the entire process and buying? How many are coming back? What posts are getting the most engagement? This is how you know what's working and what's not. The most important takeaway is that these numbers are just quantifiable data that reflects human behavior.
Listen to the Story the Numbers Tell: Data isn't just about spreadsheets; it’s about a human story. When you see a high number of visitors leaving your checkout page, the data is telling you there’s a problem. Maybe the shipping is too expensive, or the process is too long. The data points you to the human problem you need to solve.
Be a Mad Scientist: The best entrepreneurs are always testing. They're always trying new things. Don't be afraid to experiment. Use the data to learn, adjust, and try again. It's not about being perfect from day one; it's about getting consistently better every day.
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Stay Adaptable
The world is changing faster than ever. You have to stay ahead of the curve.
Embrace AI as Your Partner: AI isn’t a threat; it's an opportunity. Use it as a tool to free you up to do what you do best: be creative, connect with humans, and build your business.
Be Adaptable: The can pivot when they need to. The world of digital marketing is always changing with new platforms rising, and old ones falling. Don't get too attached to one way of doing things. Be ready to learn and adapt.
Experiment and Learn: Take a chance in your intuition, and start small. Test a new feature or a new content format. See how it performs. Get a feel for it. That kind of real-world experience is worth more than any textbook.
Time to Implement.
The "ALP 304 skills" you ask about aren't just some abstract concepts. They're the real, tangible skills you need to build a business that can help navigate your business in the modern world. Be patient and kind with yourself. The playbook is constantly changing and what worked today won’t work in the near future. As long as you are a student and are willing and able to push yourself to greatness YOU will figure it out and make shIT happen.
Let's get to work. 💯
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3 Simple Steps To Apply Concepts
Simplify your goals
Instead of trying to do everything at once, focus on a few key objectives. Overwhelm is a common pitfall. The key is to start small and build momentum. Choose one or two specific goals, such as increasing your email list by 100 subscribers or getting five new customers this month. This focused approach allows you to learn what works for your business and build confidence before scaling up your efforts.
2. Tell a Story, Don't Just Sell
Customers are looking for a connection, not just a product. The most effective way to build that connection is by sharing your brand's story. Go beyond just listing your product features and tell people about your values, your mission, and the journey behind what you sell. By creating campaigns and content that share your unique narrative, you give customers a reason to care about your brand and feel like they are part of a community.
3. Make Your Website Simple and Trustworthy
Your website serves as your digital storefront, and its design directly impacts your business. It should be intuitive and easy to navigate, allowing visitors to find what they need in seconds. Beyond simplicity, you must build trust. Use high-quality photos, customer testimonials, and reviews to show that you are a legitimate and reliable business. Being transparent—by showing your team or the process behind your product—can make a big difference in converting visitors into loyal customers.