Hello Future Entrepreneurs! Starting your first year in business? Learn the 10 essential social media basics every student and entrepreneur needs—how to choose the right platform, grow your audience, and build a loyal community through storytelling and engagement. Subscribe to Brandon Media for more insights to fuel your growth.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Growing a business online isn’t magic — it’s about mastering the right skills. In this guide, we break down 5 ALP 304 skills you need to scale: building strategy, winning customers, creating great websites, using data, and innovating. These aren’t just theories — they’re the practical steps that help you grow smarter, faster, and stronger.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Digital marketing isn’t just about being online — it’s about building trust, connection, and results. In this guide, we answer the top questions about digital marketing, why it matters, and how you can use it to grow your brand today.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Let me tell you about a $70,000 mistake I almost made. When we expanded 787 Coffee beyond Puerto Rico, I thought going global meant translating our menu into English. Hit translate. Done. Wrong. Our "Cafecito con Amor" became "small coffee with affection"—technically correct, culturally dead. That's when I learned: AI gives you words. Humans give you culture. And culture is what makes people buy. Here's the 5-step framework I use to expand into new markets without losing what makes your brand connect.

Hello Future Entrepreneurs! Every entrepreneur starts as a hustler, building their business from scratch. But the real freedom you crave comes when you transition to a business owner. This guide shows you how to scale beyond the hustle and build systems that work for you.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Branding isn’t just about a logo, it’s the story, values, and experience that make your business unforgettable. Here’s why it matters more than you think.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Starting a business is a magical journey, but the data shows most don't survive. Learn from 6 real-world case studies of companies that failed to adapt and discover the essential strategies you need to stay in business for the long game.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Launching a business is exciting, but it's easy to get lost in a sea of jargon. Before you take the leap into entrepreneurship, learn the essential business terms that will give you the confidence to succeed. This guide breaks down the 8 most important concepts every new founder needs to know, from someone who's been there. Get ready to build a business that thrives from day one.

Most leaders think they need more money, time, or people to achieve big results. But research shows 93% of companies that grew during the 2008 recession didn't increase their budgets—they just used what they had differently. Abundance-minded leaders are 67% more likely to find creative solutions and achieve 2.3x better financial results than their scarcity-focused peers. This comprehensive guide reveals the data-driven strategies successful leaders use to multiply their impact without burning out. Learn the "coffee tree method" for seeing unlimited possibilities in limited resources, plus get a practical 4-week action plan to transform your leadership approach. Whether you're managing a team or building your personal brand, these evidence-based insights will help you create extraordinary results with ordinary resources.