Warren Buffett's Biggest Deal in 3 Years: What Entrepreneurs Can Learn


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In a world that's obsessed with overnight success and constant hustle, Buffett's move is a wake-up call. Real wealth gets built brick by brick, decision by decision, with focus and discipline. Not hype. Not noise. Not chasing what everyone else is chasing.

-Let’s do this.


Why This Deal Actually Matters

Warren Buffett isn't just an investor. He's a teacher. Every move he makes is a masterclass in patience, timing, and knowing exactly what you want. And this week, he reminded all of us why people still call him the Oracle of Omaha.

Buffett just made his biggest move in three years: Berkshire Hathaway's energy unit is investing $3.6 billion into a major acquisition. For entrepreneurs like you and me, this isn't just business news. This is real strategy. This is how the best people in the game think about growth, discipline, and building something that actually lasts.

This isn't Buffett chasing the next big trend. He's not jumping on whatever's blowing up on social media or trying to be cool. Instead, he's going all in on something solid and dependable—the kind of business that'll still be around when the noise dies down.

Here's what stands out: he just spent three years waiting. Three years. Think about that for a second. In a world where entrepreneurs feel like they have to be doing something every single day, Buffett said no. He waited. He stayed disciplined. He didn't jump at every opportunity that came his way.

Most founders I know feel pressure to always be moving, always be growing, always be making big announcements. Deal after deal. Chase after chase. Pivot after pivot. It's exhausting. It burns people out. And honestly? It doesn't work.

Buffett's three-year gap between mega-deals wasn't because nothing good was happening. It was him being selective. It was him saying no to a hundred okay opportunities so he could say yes to one that actually mattered. He was waiting for the right moment. He was waiting for the right fit.

That's leadership. That's discipline. That's what separates people who build real businesses from people who just stay busy.


The Power of Saying No

One of the biggest lessons here is something most entrepreneurs struggle with: saying no.

When you're building something, opportunities come at you constantly. New partnerships. New clients. New ideas. New directions. Each one feels important. Each one feels like it could be the break you need. So you say yes. You say yes to everything because you're afraid if you say no, you'll miss out.

But here's what happens: you end up spread thin. You're working on ten things instead of one thing. Your focus gets diluted. Your energy gets drained. And nothing gets the full attention it deserves.

Buffett gets this. He's famous for saying no. He's turned down more opportunities than most people will ever see. Why? Because he knows exactly what he's looking for. He has a clear vision. He has standards. And when something doesn't fit, he says no without hesitation.

That's not about being arrogant or thinking you're too good. That's about respect—respect for your time, respect for your team, respect for your vision. When you say no to the wrong opportunities, you're saying yes to the right ones.

Think about your business right now. What are you saying yes to that you should be saying no to? What's distracting you? What's pulling your attention away from what actually matters? That's the work you need to do.

Cartoon-style illustration of Warren Buffett holding a white coffee mug with the 787 Coffee logo wrapped around it. He’s smiling slightly, dressed in a navy business suit with glasses, set against a clean white background.

Three Lessons for Your Leadership

1. Patience Wins

Three years between major moves. That's patience. Real, disciplined, uncomfortable patience.

We live in a world of instant gratification. Want something? Tap your phone. Need an answer? Google it. Want success? Everyone tells you to just hustle harder and move faster. Work around the clock. Never stop. Keep pushing.

But Buffett shows us something different. He shows us that waiting for the right moment is just as important as acting when the moment comes. Maybe more important.

Patience isn't about being lazy. It's not about waiting around doing nothing. Patience is about working, improving, building, and staying ready—but not forcing things before their time.

In your business and your life, patience is about trust. It's trusting that if you do the work, if you stay disciplined, if you keep your standards high, the right opportunity will come.

Most entrepreneurs fail because they can't wait. They get impatient. They force moves. They try to make something happen before it's ready. And it blows up in their face.

Buffett waits. And when he moves, it counts.

2. Know What Matters to You

Buffett knows exactly what kinds of businesses he wants. He's been clear about this for decades. He looks for solid, dependable, essential businesses—the kind that serve real needs and create real value. He's not chasing trends. He's not trying to be the coolest investor. He's being true to what he believes in.

This is powerful because it means he can say no quickly. When something comes up that doesn't fit his criteria, he doesn't have to think about it. He just says no. Done.

But the best leaders—the ones who actually build something lasting—they know their values. They know their mission. They know what they stand for and what they don't.

This is about leadership from the inside out. It's about knowing yourself well enough that your decisions are easy. When you're clear about your values, you don't agonize over every decision. You just make them. You stay consistent. You stay true.

Spend time getting crystal clear on what matters to you. Not what sounds cool. Not what will impress people. What actually matters to you in your business and your life? Your core values. Your mission. Your vision. Get clear on that, and decisions become easier.

3. Play for Something Bigger Than Yourself

Buffett is 94 years old. He doesn't need another deal. He's already incredibly successful. One more acquisition doesn't make him richer or more respected. So why does he still do it?

Because he's playing for something bigger than himself. He's playing for legacy. He's playing for impact. He's playing for the people who work at his companies, the customers they serve, and the communities they're part of.

That's leadership. That's what separates someone who's just making money from someone who's actually building something meaningful.

When you shift your focus from what you can get to what you can give, everything changes. You make different decisions. You treat people differently. You prioritize differently. You build differently.

Most entrepreneurs start out wanting to make money or prove something. But the ones who build lasting businesses and actually inspire people? They shift to playing for something bigger. They're building for their team. They're building to serve their customers. They're building to make a real difference.

That's the difference between a job and a calling. That's the difference between a business and a movement.

Where are you playing small? Where could you think bigger about the impact you're creating? That's where real leadership happens.

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How This Connects to BrandON

At BrandON, I believe business comes down to three things: culture, patience, and alignment.

Culture: Know what you stand for. Your values aren't just for show. They're your north star. They guide every decision you make. They determine who you work with and who you don't. They determine how you treat people and how you run your business. A strong culture is what keeps you grounded when things get crazy.

Patience: Trust your timing. The right opportunities will come if you stay disciplined and keep your standards high. This isn't about waiting around. It's about staying active, staying sharp, and staying selective. When the right moment comes, you'll be ready.

Alignment: Every move should pull you closer to your vision. Don't let distractions pull you off course. Before you say yes to something, ask: does this fit my values? Does this serve my mission? Does this move me closer to where I want to go? If the answer is no, it's a no.

This deal is about way more than just money. It's a reminder that the people who build real legacies do it by staying true to who they are, being disciplined about their choices, and focusing on impact instead of ego.

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The Real Test of Leadership

Here's what separates good leaders from great ones: they can say no.

Most people say yes. Yes to opportunities. Yes to partnerships. Yes to ideas. Yes because they're afraid of missing out. Yes because it feels easier than saying no.

But saying no is actually the more powerful move. When you say no, you're making a statement. You're saying: this doesn't fit. This isn't for me. I'm not interested. And I'm okay with walking away.

That takes confidence. That takes knowing who you are. That takes believing in your vision enough to protect it.

Buffett is a master at this. He's turned down deals that would make most people rich. He's walked away from opportunities that seemed perfect on paper. Why? Because they didn't fit his criteria. Because they didn't align with his vision. Because he was protecting something bigger.

That's the kind of leadership that builds lasting businesses. That's the kind of leadership that inspires people. That's the kind of leadership that creates real impact.

Final Word: Lead Like Buffett

Buffett doesn't chase. He chooses. He doesn't rush. He waits. And he doesn't follow. He leads.

If you want to build something real and lead people effectively:

  • Be patient and wait for the right moment

  • Know your values and stay true to them

  • Say no to things that don't fit

  • Play for something bigger than yourself

  • Build a strong culture

  • Focus on creating real value and impact

Because at the end of the day, leadership isn't about making the biggest deals or moving the fastest. It's about knowing who you are, being true to what you believe in, and creating something that actually matters.

The best entrepreneurs aren't the ones who do everything. They're the ones who do the right things with excellence and conviction.


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