Brandon Pena Brandon Pena

The Billionaire Who Gave Away His $3 Billion Company—And Why That's the Most Radical Thing a Founder Can Do

Most founders build to cash out.
Yvon Chouinard built to protect.

After turning Patagonia into a $3 billion company, he didn’t sell it, take it public, or pass it to his kids. He gave it away—locking the company so all future profits fight climate change instead of enriching a family or shareholders.

That wasn’t charity. It was design.

Chouinard proved you don’t have to sell your soul to build something that lasts. You just have to decide what you’re actually building for.erence instead of chaos.

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