Why Your Business Is Bleeding Money (And You Don't Even Know It)


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Every morning, you're losing profit. Not because your prices are wrong or your product sucks. You're losing money because you're doing everything backwards.

Let me tell you about Maria. She owns three beauty salons in Miami. Last year, she was working 70-hour weeks and barely breaking even. Today? She's working 40 hours and profits are up 180%.

What changed? She learned what I'm about to teach you.


The Hidden Killer of Small Business Success

There's this thing called Carlson's Law. Sounds fancy, but it's dead simple: when you keep switching between different types of work, everything takes longer and costs more.

Think about it. You're answering emails, then jumping to inventory, then taking a sales call, then back to emails, then dealing with a staff issue. By the end of the day, you're exhausted but nothing meaningful got done.

Here's what's really happening: Every time you switch tasks, your brain hits the reset button. It's like stopping and starting your car at every intersection instead of cruising down the highway.

Sune Carlson, a Swedish business researcher, figured this out in the 1950s. He watched managers all day and discovered something that changed everything: interrupted work always takes more time and produces worse results.

carlson law the business principle every entrepreneur needs by Brandon Ivan Pena

Real Companies, Real Results

This isn't theory. Smart business leaders use this every day:

Netflix groups all their content meetings on Tuesdays. All budget discussions happen on Thursdays. Writers write, executives meet, creators create - but never at the same time.

Apple batches product development phases. They don't design the iPhone while manufacturing the iPad while planning the MacBook. One focus, one time, one incredible result.

Amazon runs their warehouses in "waves" - all picking happens together, all packing happens together, all shipping happens together. That's how they get your order to you in 24 hours.

Even McDonald's gets this. They don't cook burgers one at a time. They batch everything: prep the meat, cook the batch, assemble the orders. Speed and consistency.



Let's Talk Coffee (Because Everyone Gets Coffee)

Imagine you're making coffee for your family Sunday morning.

The Exhausting Way:

  • Make one cup

  • Get distracted by your phone

  • Start another cup but forget about it

  • Answer a text

  • Make a third cup

  • Realize the second cup is now cold

  • Start over with cup two

  • Get another text...

Sound familiar? You end up tired, frustrated, and nobody's happy with their coffee.

The Smart Way:

  • Grind all the coffee at once

  • Boil all the water you need

  • Make all the cups in sequence

  • Serve everyone at the same time

Same amount of work. Way better results. Everyone's happy, including you.

That's Carlson's Law in action. Group similar tasks together. Do them all at once. Move on to the next group.



How This Changes Everything

In Your Business:

Stop checking email every 10 minutes. Check it three times a day: morning, lunch, and before you leave. That's it.

Batch your phone calls. Tuesday morning = all client calls. Thursday afternoon = all vendor calls. No random interruptions.

Group your creative work. Monday mornings = content creation. Write all your social posts, blog articles, and marketing copy in one focused session.

Cluster your admin tasks. Friday afternoons = all paperwork, bookkeeping, and planning for next week.

Schedule your meetings back-to-back. Don't scatter them throughout the week. Protect your deep work time.

In Your Life:

Meal prep works because it's batching. Cook everything Sunday, eat well all week.

Run all your errands in one trip. Bank, post office, grocery store, gas station - done.

Pay all your bills on the same day each month. No more scattered payments and late fees.

Have dedicated family time. No work calls, no emails, no distractions.



Carlson's Law

❌ The Chaos Way

  • Make 1 coffee
  • Check phone
  • Start another coffee
  • Answer text
  • Forget about coffee
  • Start over...

✅ The Smart Way

  • Grind all coffee
  • Boil all water
  • Make all cups
  • Serve everyone
  • Enjoy the moment
Same Work → Better Results → Less Stress
Brandon Peña wins Google Ads Impact Award for AI Excellence 2025 goes to brandon pena for his work with 787 coffee

The 90-Minute Secret

Here's what most people don't know: your brain can only focus deeply for about 90 minutes at a time. After that, you're just pretending to work.

Use this:

  • 90 minutes of focused, similar work

  • 15-minute break

  • Another 90-minute block of different work

  • Longer break

That's how you get more done in 4 hours than most people do in 8.

Why This Matters More Than Ever

We live in the age of distraction. Your phone buzzes 80 times a day. Slack notifications never stop. Everyone wants everything "urgent."

But here's the truth: urgent rarely means important. And constantly switching between tasks is making you poorer, more stressed, and less successful.

The businesses that win are the ones that protect their focus. They batch their work. They say no to distractions. They understand that depth beats speed every time.

Start Tomorrow (Seriously)

Don't overcomplicate this. Pick one thing:

  • Batch your emails into three daily sessions

  • Group all your meetings into two days

  • Do all your content creation in one morning block

  • Handle all your admin work in one afternoon

Just one. Master it for two weeks. Then add another.

Remember: You're not trying to be perfect. You're trying to be intentional.

You got this!

4 Steps to Apply Carlson's Law

1
Email Batching
Check emails 3x daily: 9AM, 1PM, 5PM
2
Meeting Clustering
Schedule all meetings on specific days
3
Creative Blocks
Monday mornings = all content creation
4
Admin Hours
Friday afternoons = all paperwork & planning
90
Minutes of peak focus time
before your brain needs a break

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Carlson law explAINED BY BRANDON
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