Hello Leaders. Listen up. Everyone wants to talk about the "hustle," the big idea, the viral moment. But let me be real with you—the true secret to business growth isn't a single event. It's a boring, relentless, non-negotiable habit called consistency.

I’ve learned this building my businesses from the ground up, from a coffee farm to a full-blown brand. The difference between a startup that dies and a business that thrives isn't luck; it's the daily, disciplined work of showing up.

If you are serious about scaling your business and building something that lasts, stop chasing shortcuts and start mastering the fundamental.

In the ever-evolving world of coffee, a leader must never stop learning. Follow Brandon as he unpacks his transformative experience at Expo Café CDMX, revealing key insights on innovation, community, and the future of the industry that will shape the path for SoyBrandon.com and its team.

Hello Future Entrepreneurs! The best businesses start with a problem. From Airbnb to Spanx, explore five real case studies of entrepreneurs who turned their struggles into opportunities—and the lessons business students and starting owners can apply today.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Already running a side hustle or building a following on social media? You might be a young entrepreneur without even knowing it. This blog breaks down how your everyday skills are the foundation for a future business—with 8 essential lessons to get you started.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Starting a business can feel overwhelming, but confidence is the key to moving forward. Discover practical ways to overcome self-doubt, strengthen your mindset, and set the foundation for long-term success.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Every entrepreneur faces tough seasons — but most quit before they see results. In this blog, we break down the top 8 reasons entrepreneurs quit and give struggling entrepreneurs the tools and mindset shifts they need to push forward and reap the rewards of their hard work.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Illustration of entrepreneur Demi Marchese sitting casually with coffee, wearing a hat and green outfit, with text 'How an $800 side hustle became a $250 million empire' and subtitle about building a bold global connected business

Hello Future Entrepreneurs! Every entrepreneur starts as a hustler, building their business from scratch. But the real freedom you crave comes when you transition to a business owner. This guide shows you how to scale beyond the hustle and build systems that work for you.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

In today's competitive landscape, simply having a great product isn't enough. The businesses that thrive are the ones that prioritize every step of their customer's journey. This article, "The CX Factor: How a Culture of Experience Drives Unstoppable Growth," dives into what Customer Experience (CX) truly is—it's not just customer service, but a proactive strategy that shapes every interaction. We'll explore why CX is your most powerful differentiator and how you can use key performance indicators (KPIs) to measure and improve it, securing long-term loyalty and revenue. Read on to discover how to turn your team and your customers into your most valuable growth engine.