Hello Future Entrepreneurs! Choosing between an LLC and a Corporation is one of the most important decisions when starting a business. This guide explains both structures, breaks down pros and cons, and shares lessons from Patagonia and Apple. For more free business-building strategies, subscribe to the soybrandon.com newsletter.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Before you quit your 9-to-5, run through these 10 soul-searching, data-driven questions. Each includes exercises and measurable targets to validate your idea fast.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Money comes and goes, but trust compounds. This blog reveals the true cost of a "quick buck" and how trust becomes your ultimate competitive advantage. Ready to build a brand that lasts for generations?

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! An MVP, or Minimum Viable Product, is the simplest version of your business idea designed to test and learn fast. Discover how business students, entrepreneurs, and small business owners can apply it today to save time, cut costs, and scale smarter.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Apple isn’t just a tech company — it’s a masterclass in customer understanding. In this blog, discover how to apply Apple’s approach to empathy, design, and customer experience so your business builds loyalty, creates connection, and drives growth.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

The difference between entrepreneurs who make it and those who quit isn't talent, connections, or luck. It's mental resilience and the ability to transform every obstacle into an opportunity for growth. Every "no" into redirection toward your destined "yes." Every closed door into protection from settling for less than you deserve.

In this post, I'm sharing the 7 game-changing resilience strategies that helped me build unbreakable mental toughness—the same techniques that will help you turn your current challenges into your greatest comebacks. Because your setbacks aren't evidence that you're not good enough. They're proof that you're playing at a level that requires real mental strength.

Hello Future Entrepreneurs! Marketing creates awareness. Sales closes the deal. But when these two work together, businesses thrive. Learn the difference between marketing and sales, their psychology, and how to apply both—even if you’re running a small candy store.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Branding isn’t just about a logo, it’s the story, values, and experience that make your business unforgettable. Here’s why it matters more than you think.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Discover why 73% of coffee shops fail financially + the real startup costs from 30+ locations. Learn Brandon's 30% rent rule & SBA loan secrets that work.

Hello Future Entrepreneurs! Strategy is the difference between a simple idea and a growing enterprise. We explore eight case studies of companies that mastered strategic thinking, breaking down how they redefined their industries, and how you can use the same tools to grow your own path.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders