Stop just managing. Learn to lead. Discover how to build the mindset, skills, and strategic vision of a true leader and turn your business hustle into a lasting empire.

Hello Leaders. Listen up. Everyone wants to talk about the "hustle," the big idea, the viral moment. But let me be real with you—the true secret to business growth isn't a single event. It's a boring, relentless, non-negotiable habit called consistency.

I’ve learned this building my businesses from the ground up, from a coffee farm to a full-blown brand. The difference between a startup that dies and a business that thrives isn't luck; it's the daily, disciplined work of showing up.

If you are serious about scaling your business and building something that lasts, stop chasing shortcuts and start mastering the fundamental.

In the ever-evolving world of coffee, a leader must never stop learning. Follow Brandon as he unpacks his transformative experience at Expo Café CDMX, revealing key insights on innovation, community, and the future of the industry that will shape the path for SoyBrandon.com and its team.

In today's competitive landscape, simply having a great product isn't enough. The businesses that thrive are the ones that prioritize every step of their customer's journey. This article, "The CX Factor: How a Culture of Experience Drives Unstoppable Growth," dives into what Customer Experience (CX) truly is—it's not just customer service, but a proactive strategy that shapes every interaction. We'll explore why CX is your most powerful differentiator and how you can use key performance indicators (KPIs) to measure and improve it, securing long-term loyalty and revenue. Read on to discover how to turn your team and your customers into your most valuable growth engine.

Ready to start your own business? Don't make the same founder mistakes I did. Brandon Ivan Pena shares his raw, no-nonsense entrepreneur tips on how to avoid the most common missteps and build a business that actually lasts. Learn from the hustle.

Discover why 73% of coffee shops fail financially + the real startup costs from 30+ locations. Learn Brandon's 30% rent rule & SBA loan secrets that work.

Discover the location secrets that built 30+ coffee shops across 4 states. Learn the 8X rent rule, 7-day analysis system & avoid costly mistakes that destroy dreams.

Coffeepreneur tips by brandON Ivan Pena - founder of 787 coffee.

Learn the 3-step leadership framework that helped 787 Coffee reduce turnover by 40% and boost customer satisfaction.

Brandon Ivan Peña shares practical strategies for building trust, coaching in real-time, and creating growth opportunities that transform your barista team into high performers.

Learn Leadership.

Launching a business is exciting, but it's easy to get lost in a sea of jargon. Before you take the leap into entrepreneurship, learn the essential business terms that will give you the confidence to succeed. This guide breaks down the 8 most important concepts every new founder needs to know, from someone who's been there. Get ready to build a business that thrives from day one.