Brandon Peña Brandon Peña

How to Tell if Your Idea Can Be Marketed (Market Research 101)

Hello Future Entrepreneurs! Starting a business is exciting, but will people pay for your idea? This guide shows students and entrepreneurs how to solve common challenges in market validation, from demand testing to pricing, and grow with confidence.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Seguir leyendo
Brandon Peña Brandon Peña

How to Build a Lean, Scalable Business Without Investors or Co-Founders

Most entrepreneurs think they need venture capital, co-founders, or a massive team to build something that scales. Having started, grown, and scaled 787 Coffee, I learned the hard truth: the most successful businesses are built lean, focused, and on the founder's terms. The secret isn't doing everything yourself—it's replacing people with systems that scale automatically. In my Business Labs workshops, I show entrepreneurs how to build what I call "ghost teams"—systems that work like employees but scale infinitely, allowing you to focus on what only you can do while your business grows on autopilot.

Seguir leyendo
Brandon Peña Brandon Peña

What Is a Marketing “Funnel”? (Simple Step‑by‑Step)

Hello Future Entrepreneurs! If you’re starting a business and have no clue what a marketing funnel is, this guide breaks it down into 4 easy steps. Learn how to attract customers, turn them into buyers, and keep them coming back with simple daily actions and free tools.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Seguir leyendo
Brandon Peña Brandon Peña

The Real Secret Behind Building a Billion-Dollar Business

The real entrepreneur secret behind billion-dollar success? It's not about startup funding or perfect business plans — it's about corazón and values. ZenBusiness co-founder Shanaz Hemmati transformed a simple business idea into a $1.7 billion company using three powerful principles that Business Labs teaches every entrepreneur: Be Fearless. Be Ethical. Be Passionate.

Seguir leyendo
Brandon Peña Brandon Peña

Business Lessons from McDonald’s, Apple, and Nike

Hello Future Entrepreneurs! What do McDonald’s, Apple, and Nike all have in common? They mastered vision, systems, and storytelling. This blog breaks down their strategies into practical lessons that every beginning entrepreneur can use to scale.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Seguir leyendo