World of Coffee Geneva 2025: Innovation, Leadership, and the Future of Specialty Coffee

Coffee is not just a drink. It's a science. A story. A strategy. At World of Coffee Geneva 2025, I discovered how innovation, sustainability, and strategic networking are shaping the future of specialty coffee. From the SCA's Best New Product Awards to Uganda's $100M coffee transformation strategy, here's what every coffee entrepreneur needs to know about leading in today's competitive market.