Brandon Pena Brandon Pena

The Leader's Secret: Why Connection Beats Perfection Every Time

Learn the 3-step leadership framework that helped 787 Coffee reduce turnover by 40% and boost customer satisfaction.

Brandon Ivan Peña shares practical strategies for building trust, coaching in real-time, and creating growth opportunities that transform your barista team into high performers.

Learn Leadership.

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Brandon Pena Brandon Pena

AMD's Lisa Su: Vision Beats Vanity — Why Real Leadership Trumps Mega Pay in Building Championship Teams

Discover the leadership strategy that's revolutionizing how smart entrepreneurs build championship teams—without breaking the bank. While tech giants throw around nine-figure signing bonuses like confetti, AMD's CEO Lisa Su is proving that authentic leadership and mission-driven recruitment beat mega paychecks every time. Su's revolutionary approach focuses on making every employee feel like a co-pilot in the company vision, not just another cog in the machine. The result? Sustainable business growth, stronger company culture, and teams that stay motivated by purpose, not just paychecks.

Why This Matters for Your Business:

✅ Mission-driven teams outperform money-motivated teams
✅ Fair compensation builds long-term loyalty and trust
✅ Purpose-driven recruitment attracts top talent who believe in your vision
✅ Authentic leadership creates competitive advantage in any industry

Ready to transform your leadership approach and build a team that's genuinely invested in your success?

Get the full leadership breakdown and discover actionable strategies that have helped countless entrepreneurs build championship teams while staying true to their authentic culture and values.

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Brandon Pena Brandon Pena

How to Create a Business Plan (That Actually Works) 

Ready to turn your passion into a profitable business? The BrandOn Blueprint for entrepreneurs shows you how. Dive into a practical guide with actionable steps on cultivating personal leadership, executing disciplined growth strategies, and understanding the financial truths that secure your success.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

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Brandon Pena Brandon Pena

What Is a Business Model?

Learn the most popular business models, from product sales to subscription services. This guide breaks down the pros, cons, and opportunities of each, giving you the clarity to build a successful company.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

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Brandon Pena Brandon Pena

How Does a Business Make Money? 

You have a dream, but no blueprint. This guide breaks down the 6-step process of how a business makes money, helping you turn your passion into a profitable reality.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

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Brandon Pena Brandon Pena

Assets, Liabilities, and Equity

Starting a business is a magical journey. Simplify business finance with our straightforward guide to assets, liabilities, and equity. Learn how these three pillars are key to understanding your company's financial health, reading a balance sheet, and making smarter money moves.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

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Brandon Pena Brandon Pena

Why Businesses Fail (And How to Avoid It) 

Starting a business is a magical journey, but the data shows most don't survive. Learn from 6 real-world case studies of companies that failed to adapt and discover the essential strategies you need to stay in business for the long game.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

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Brandon Pena Brandon Pena

CEO by Day, DJ by Night: How Goldman Sachs Missed the Ultimate Gen Z Marketing Strategy

🔥 VIRAL MARKETING FAIL: Goldman Sachs CEO DJ Scandal Reveals $Million Dollar Social Media Strategy Mistake

Goldman Sachs CEO David Solomon doubles as DJ D-Sol — a Wall Street executive spinning tracks at Lollapalooza by night. When the investment board silenced his music career in 2023, they killed their viral marketing goldmine for capturing Generation Z investors.

SHOCKING STATS: ✅ Goldman Sachs Instagram: 300 followers
✅ DJ D-Sol personal account: 56K+ engaged fans
48% of Gen Z increasing social media purchases in 2025
78% of Gen Z actively using YouTube for brand discovery

This corporate marketing disaster exposes how traditional financial marketing strategies fail with digital-native audiences. While competitors leverage influencer marketing and authentic content creation, Goldman Sachs walked away from the ultimate CEO personal branding opportunity.

💡 DISCOVER THE FULL STRATEGY BREAKDOWN:

  • How social media marketing drives modern investment decisions

  • Why authentic corporate storytelling beats traditional advertising

  • Gen Z marketing secrets that increase engagement by 300%

  • The viral content formula Goldman Sachs missed

🎯 Master these game-changing digital marketing insights at soyBrandon.com — where authentic marketing strategies meet data-driven results. Transform your brand's social media presence today!

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Brandon Pena Brandon Pena

The Ultimate AI Content Creation Blueprint: How Latino Leaders Are Revolutionizing Blog Writing in 2025

Revolutionary AI Content Creation System Changes Everything for Ambitious Entrepreneurs

Forget spending 4-6 hours on a single blog post. Brandon reveals the game-changing AI system that's helping Latino leaders create professional, SEO-optimized content in just 30 minutes.

This isn't about shortcuts—it's about working smarter. Discover the exact 8-step blueprint that combines cutting-edge AI tools with authentic storytelling to build your digital empire.

What you'll master: ✅ AI-powered keyword research and content strategy ✅ The 30-minute content creation workflow that scales ✅ SEO optimization techniques that rank on page 1 ✅ How to maintain your authentic voice with AI assistance ✅ Content multiplication strategies for maximum impact

Perfect for: Entrepreneurs, Latino business leaders, content creators, and anyone ready to revolutionize their content game.

The bottom line: While competitors struggle with outdated methods, you'll be producing high-converting content at scale. Your content revolution starts now.

Ready to transform your business through AI-powered content mastery? Dive in now.

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Brandon Pena Brandon Pena

Business Terms You Must Know Before You Start 

Launching a business is exciting, but it's easy to get lost in a sea of jargon. Before you take the leap into entrepreneurship, learn the essential business terms that will give you the confidence to succeed. This guide breaks down the 8 most important concepts every new founder needs to know, from someone who's been there. Get ready to build a business that thrives from day one.

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