Brandon Pena Brandon Pena

What Does a CEO Actually Do?

Most people have zero clue what a CEO actually does day-to-day. They think we just sit in meetings, make big speeches, and count money. The reality is way more complex, way more stressful, and honestly, way more fulfilling than any highlight reel could show you. As CEO of 787 Coffee, I've learned that real leadership isn't about flexing on Instagram or having the biggest office—it's about waking up every single day with the weight of your team's livelihoods on your shoulders and having the courage to bet on yourself when everyone else thinks you're crazy. In this no-BS guide, I'm breaking down the 8 core responsibilities that separate successful leaders from wannabe entrepreneurs.

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Brandon Pena Brandon Pena

A Starters Guide: Simplifying Revenue, Profit, and Cash Flow for Entrepreneurs

Learn the business fundamentals that separate a hobby from a successful business venture. We break down the real meaning of revenue, profit, and cash flow with simple, practical examples you can apply to your business today.

Brandon Ivan Pena beginners guide to simplifying revenue profit cash flow - business leadership authority for new entrepreneurs and startup founders

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Brandon Pena Brandon Pena

5 High-Demand Business Types Explained

Feeling on the fence about taking that leap into entrepreneurship? founder of 787 coffee and brandOn media Brandon Pena shares why the biggest lie in business is waiting for a perfect plan

This article shows the most needed industries in todays market, and how to overcoming setbacks like Hurricane Maria proves your purpose. 5 High-Demand Business Types Explained.

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Brandon Pena Brandon Pena

How to Start a Business: 8 Essential Steps Every New Entrepreneur Should Know

Ready to turn your business dreams into reality? This comprehensive guide reveals the 8 essential steps every new entrepreneur needs to master in 2025. From validating your business idea with real customers to building systems that scale, you'll discover the leadership mindset that separates successful entrepreneurs from dreamers.

Whether you're launching a tech startup, opening a coffee shop like 787 Coffee, or starting a consulting practice, these proven strategies will give you the foundation to build a profitable, sustainable business.

Learn how to find problems worth solving, test your ideas with minimal investment, and develop the resourceful thinking that drives entrepreneurial success.

Stop overthinking and start building—your journey from idea to impact begins with these actionable steps.

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Brandon Pena Brandon Pena

BUILD A LEGACY, NOT JUST A RESUME: Daniel Lubetzky's Ultimate Wake-Up Call to Gen Z Entrepreneurs

Billionaire entrepreneur Daniel Lubetzky is dropping truth bombs that could revolutionize your career path: "College is not the end all, be all." The KIND Snacks founder and Shark Tank investor reveals why traditional education isn't the only route to massive success. While student debt crushes dreams, skilled professionals are building million-dollar businesses with their hands and hustle. This comprehensive guide breaks down Lubetzky's game-changing philosophy and provides three actionable steps you can implement today—whether you're 15 or 50. From identifying your natural talents to turning skills into revenue streams, discover how to build lasting wealth on your own terms. Learn why the world's most successful entrepreneurs chose purpose over credentials, and how you can join the elite few who dare to build something extraordinary. Your future self is counting on the decisions you make today.

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Brandon Pena Brandon Pena

Stop 1:1 Meetings : Why Group Conversations Win

Most leaders think having more one-on-ones makes them better bosses. They're wrong. After working with countless Latino leaders and business teams, I've discovered what Harvard Business Review just confirmed - group conversations destroy solo meetings every time.

When you meet with team members separately, you accidentally create information silos. Your sales VP learns about budget changes from your CFO, not you. Your engineering lead discovers product pivots through office gossip. This isn't leadership - it's playing telephone with your business.

The solution? Replace those endless one-on-ones with strategic group conversations. Bring 2-3 team members together for "capability meetings" that reflect how work actually gets done. The results? Faster decisions, better solutions, and teams that actually stay informed.

From eliminating miscommunications to unlocking cross-team innovation, group meetings give Latino leaders a competitive advantage that taps into our natural collaborative strengths. Ready to reclaim 8+ hours per week while building stronger teams?

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Brandon Pena Brandon Pena

Branding for Real Humans: No Nonsense. Just Growth.

Stop treating branding like a logo contest. Real brand building is a business strategy that drives revenue, creates competitive advantages, and builds lasting market position.

From mental availability to strategic consistency, discover the 8 proven principles that separate successful brands from forgettable ones. Learn why familiarity beats loyalty, how discipline trumps creativity, and why your brand foundation determines your business growth.

This isn't theory—it's the blueprint I've used to build brands that matter, from coffee farms in Puerto Rico to coffee shops in NYC. Whether you're a startup founder, marketing leader, or CEO, these strategic insights will help you build a brand that drives business results.

Ready to move beyond trendy tactics? These 8 rules will help you create a brand strategy that scales, a foundation that lasts, and a competitive position that matters.

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Brandon Pena Brandon Pena

World of Coffee Geneva 2025: Innovation, Leadership, and the Future of Specialty Coffee

Coffee is not just a drink. It's a science. A story. A strategy. At World of Coffee Geneva 2025, I discovered how innovation, sustainability, and strategic networking are shaping the future of specialty coffee. From the SCA's Best New Product Awards to Uganda's $100M coffee transformation strategy, here's what every coffee entrepreneur needs to know about leading in today's competitive market.

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