What Does a CEO Actually Do?

Most people have zero clue what a CEO actually does day-to-day. They think we just sit in meetings, make big speeches, and count money. The reality is way more complex, way more stressful, and honestly, way more fulfilling than any highlight reel could show you. As CEO of 787 Coffee, I've learned that real leadership isn't about flexing on Instagram or having the biggest office—it's about waking up every single day with the weight of your team's livelihoods on your shoulders and having the courage to bet on yourself when everyone else thinks you're crazy. In this no-BS guide, I'm breaking down the 8 core responsibilities that separate successful leaders from wannabe entrepreneurs.