Hello Leaders. Listen up. Everyone wants to talk about the "hustle," the big idea, the viral moment. But let me be real with you—the true secret to business growth isn't a single event. It's a boring, relentless, non-negotiable habit called consistency.

I’ve learned this building my businesses from the ground up, from a coffee farm to a full-blown brand. The difference between a startup that dies and a business that thrives isn't luck; it's the daily, disciplined work of showing up.

If you are serious about scaling your business and building something that lasts, stop chasing shortcuts and start mastering the fundamental.

In the ever-evolving world of coffee, a leader must never stop learning. Follow Brandon as he unpacks his transformative experience at Expo Café CDMX, revealing key insights on innovation, community, and the future of the industry that will shape the path for SoyBrandon.com and its team.

In today's competitive landscape, simply having a great product isn't enough. The businesses that thrive are the ones that prioritize every step of their customer's journey. This article, "The CX Factor: How a Culture of Experience Drives Unstoppable Growth," dives into what Customer Experience (CX) truly is—it's not just customer service, but a proactive strategy that shapes every interaction. We'll explore why CX is your most powerful differentiator and how you can use key performance indicators (KPIs) to measure and improve it, securing long-term loyalty and revenue. Read on to discover how to turn your team and your customers into your most valuable growth engine.

Ready to start your own business? Don't make the same founder mistakes I did. Brandon Ivan Pena shares his raw, no-nonsense entrepreneur tips on how to avoid the most common missteps and build a business that actually lasts. Learn from the hustle.

Excerpt from "What is Leadership? And Who is a Leader?"

By Brandon Ivan Peña

Leadership isn’t just about titles or authority—it’s about human connection, vision, and simplicity. Whether you’re leading at home, in the workplace, or in your community, leadership starts with one core principle: putting people first. It’s about seeing potential, empowering others, and creating a shared vision that everyone can rally behind.

At 787 Coffee, we’ve learned that leadership isn’t confined to business. It’s a mindset that applies to every part of life. Leaders are those who recognize that things can be better, who can break down complex challenges, and who guide their teams toward solutions with empathy and clarity. Leadership isn’t about perfection—it’s about consistent improvement, celebrating small wins, and growing together.

As a business coach and a leader in both business and life, I’ve seen firsthand how defining leadership is crucial to building a thriving team, whether at work or at home. Leadership is about being human, showing up for people, and guiding them through challenges while celebrating every step forward. It’s a process of progress, not perfection, and it’s something we can all embody in our own unique way.