Stop just managing. Learn to lead. Discover how to build the mindset, skills, and strategic vision of a true leader and turn your business hustle into a lasting empire.

Hello Leaders. Listen up. Everyone wants to talk about the "hustle," the big idea, the viral moment. But let me be real with you—the true secret to business growth isn't a single event. It's a boring, relentless, non-negotiable habit called consistency.

I’ve learned this building my businesses from the ground up, from a coffee farm to a full-blown brand. The difference between a startup that dies and a business that thrives isn't luck; it's the daily, disciplined work of showing up.

If you are serious about scaling your business and building something that lasts, stop chasing shortcuts and start mastering the fundamental.

In the ever-evolving world of coffee, a leader must never stop learning. Follow Brandon as he unpacks his transformative experience at Expo Café CDMX, revealing key insights on innovation, community, and the future of the industry that will shape the path for SoyBrandon.com and its team.

In today's competitive landscape, simply having a great product isn't enough. The businesses that thrive are the ones that prioritize every step of their customer's journey. This article, "The CX Factor: How a Culture of Experience Drives Unstoppable Growth," dives into what Customer Experience (CX) truly is—it's not just customer service, but a proactive strategy that shapes every interaction. We'll explore why CX is your most powerful differentiator and how you can use key performance indicators (KPIs) to measure and improve it, securing long-term loyalty and revenue. Read on to discover how to turn your team and your customers into your most valuable growth engine.

Ready to start your own business? Don't make the same founder mistakes I did. Brandon Ivan Pena shares his raw, no-nonsense entrepreneur tips on how to avoid the most common missteps and build a business that actually lasts. Learn from the hustle.

Hello Future Entrepreneurs! Apple isn’t just a tech company — it’s a masterclass in customer understanding. In this blog, discover how to apply Apple’s approach to empathy, design, and customer experience so your business builds loyalty, creates connection, and drives growth.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Marketing creates awareness. Sales closes the deal. But when these two work together, businesses thrive. Learn the difference between marketing and sales, their psychology, and how to apply both—even if you’re running a small candy store.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Branding isn’t just about a logo, it’s the story, values, and experience that make your business unforgettable. Here’s why it matters more than you think.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Discover why 73% of coffee shops fail financially + the real startup costs from 30+ locations. Learn Brandon's 30% rent rule & SBA loan secrets that work.