Amazon Just Laid Off 14,000 People While Making Billions—Here’s What That Really Means
Let’s Connect!
Hello Future Entrepreneurs!
Amazon just cut 14,000 corporate jobs.
Not because they're struggling. Not because revenue's down. Not because they're in some kind of existential crisis.
They did it while posting an $18.2 billion profit last quarter. While sitting on a $2.4 trillion market cap. While spending $120 billion on AI infrastructure this year alone.
Let that sink in.
14,000 people just lost their jobs at one of the most profitable companies in human history, and the official reason? They need to "move faster" and "reduce bureaucracy."
Translation: AI is replacing you, and we're being honest about it now.
-Let’s do this.
The Official Story (And What It Actually Means)
Amazon's PR spin is masterful, I'll give them that.
CEO Andy Jassy warned back in June that AI would reduce the workforce. Amazon's SVP Beth Galetti wrote a whole blog post about how "this generation of AI is the most transformative technology we've seen since the Internet" and how they need to be "organized more leanly" to innovate faster.
It all sounds very reasonable. Very strategic. Very... inevitable.
But here's what they're actually saying: We figured out how to do the same work with fewer people, so we're cutting the people.
Not the underperformers. Not the redundant roles. Just... 4% of the entire corporate workforce. Across the board. Because AI makes it possible.
And before you think this is about efficiency or cutting dead weight, remember: Amazon made $18.2 billion in profit last quarter. That's up 35% year-over-year. Revenue's up 13%. Operating income's up 31%.
They're not cutting because they have to. They're cutting because they can.
This Is What Winning Looks Like Now
Here's the uncomfortable truth nobody wants to say out loud: this is what corporate success looks like in 2025.
Record profits. Massive growth. Historic layoffs. All at the same time.
Amazon's not alone. Meta cut 600 AI researchers last week. Microsoft axed 15,000 people earlier this year. And it's not slowing down—it's accelerating.
The playbook is simple:
Invest billions in AI
Use AI to eliminate roles
Report record earnings
Watch your stock price go up
Repeat
And here's the kicker: Wall Street loves it. Because fewer employees means lower costs. Lower costs means higher margins. Higher margins means better returns.
So from an investor perspective, this is brilliant. From a human perspective? It's terrifying.
The "90-Day Notice" Is Corporate Theater
Let's talk about Amazon's generous severance package for a second.
They're giving affected employees 90 days to find another role within Amazon, with full pay and benefits during that time. If they can't find something, they get severance and transition support.
Sounds good, right?
Except here's the reality: if Amazon just cut 14,000 corporate roles, how many internal positions do you think are actually available? And of those, how many are going to go to someone whose role was just eliminated versus someone already in the company with momentum?
It's corporate theater. They get to say they're "supporting" people while knowing most of them won't find anything internally. It looks compassionate on paper while achieving the exact same result.
And even if you do find another role at Amazon, congrats—you just bought yourself another year or two before the next round of "efficiency improvements."
You want to receive more brandOn VALUE, subscribe to YouTube Channel! click link below
The Real Message: Your Job Security Is an Illusion
Here's what this Amazon situation is really telling us, and it applies way beyond Amazon:
If you're doing work that can be automated, you're on borrowed time.
Jassy literally told employees they need to "learn to use AI tools and accomplish more with fewer team members." That's not advice. That's a warning.
The jobs getting cut aren't just low-level positions. These are corporate roles. Strategy. Analysis. Operations. Project management. The kind of jobs people thought were "safe" because they required judgment and thinking.
Turns out AI's getting pretty good at those too.
And companies aren't going to hesitate. Why would they? When you can cut 14,000 salaries (let's say average of $120K each—that's $1.68 billion annually) while maintaining or improving output, that's a no-brainer business decision.
The only question is: which jobs survive?
Don’t forget to energize your brain and turn that brandOn with 787 Coffee! order online, link below
The Jobs That Actually Survive AI
Look, I'm not here to fearmonger. But I am here to be realistic.
Some roles are significantly more AI-resistant than others. Based on what we're seeing play out across Amazon, Meta, Microsoft, and others, here's what seems to be surviving:
1. Roles that require deep human judgment in high-stakes situations
Senior leadership making strategic decisions with incomplete information
Sales and relationship management where trust is the product
Creative work that requires cultural understanding and taste
2. Roles that build and maintain the AI systems
AI engineers and researchers
Data scientists who can actually work with messy real-world data
Infrastructure and systems architects
3. Roles that are physically impossible to automate (yet)
Skilled trades—plumbers, electricians, HVAC techs
Healthcare roles requiring human touch
Jobs requiring fine motor skills and adaptability in unpredictable environments
4. Roles that involve high-touch human interaction
Therapy and counseling
Teaching (real teaching, not content delivery)
Customer service for complex, emotional situations
Notice what's not on that list? Most middle management. Most corporate staff roles. Most "coordinator" and "analyst" positions.
Those are the roles getting eliminated first, because they're the easiest to replace with AI + leaner teams.
What You Should Actually Be Doing Right Now
If you're sitting in a corporate job thinking "this won't happen to me," you're playing roulette with your career.
Here's what you need to do instead:
Build skills that AI can't replicate (yet).
Focus on:
Strategic thinking and pattern recognition across domains
Building genuine relationships and trust
Creating things that require taste and cultural judgment
Learning how to use AI as a force multiplier, not a replacement
Diversify your income.
If 100% of your income comes from one corporate job, you're vulnerable. Start building:
Consulting or freelance income on the side
Investment income (yes, this means saving aggressively and investing intelligently)
A personal brand that could generate opportunities if your job disappears
Get comfortable being uncomfortable.
The days of finding a good company and staying for 20 years are over. Job security is dead. The new security is adaptability.
Learn new skills constantly. Stay sharp. Keep your network active. Make yourself expensive to lose and easy to hire.
Document your irreplaceability.
If your entire value proposition is "I do tasks efficiently," you're replaceable. You need to be the person who:
Has relationships AI can't build
Understands context AI can't grasp
Makes judgment calls AI can't make
Creates things AI can't create
If you can't articulate why you're irreplaceable, start figuring it out now.
The Uncomfortable Future We're Already Living
Amazon laying off 14,000 people while making record profits isn't an aberration. It's the new normal.
We're entering an era where companies can simultaneously:
Grow revenue
Increase profits
Cut headcount
Deliver better products
And that's not hyperbole. That's what AI enables.
The question isn't whether this will continue. It absolutely will. The question is: are you positioning yourself to survive it?
Because here's the brutal reality: companies don't owe you job security. They don't owe you loyalty. They definitely don't owe you a comfortable retirement after 30 years of service.
They owe their shareholders returns. And if cutting 14,000 jobs while making billions produces better returns, that's exactly what they'll do.
You can be mad about it. You can call it unfair. You can argue that it's morally wrong to fire people while posting record profits.
And you'd be right.
But being right won't protect your job.
What This Means for Entrepreneurs
If you're building a company right now, you're watching this play out and thinking: "I could do the same thing."
And you can. AI tools are making it possible to run leaner, faster, more profitable companies with fewer people than ever before.
But here's the question you should be asking: should you?
Because there's a difference between being efficient and being ruthless. There's a difference between using AI to eliminate busywork and using it to eliminate people.
The companies that win long-term won't just be the ones that cut the fastest. They'll be the ones that figure out how to use AI to make their people more valuable, not less necessary.
Amazon's betting on efficiency. Time will tell if that's the right bet—or if they just torched 14,000 careers worth of institutional knowledge and loyalty for a short-term margin boost.
The Bottom Line
Amazon just laid off 14,000 people while making billions. Meta, Microsoft, and others are doing the same.
This isn't a blip. This is the trend.
AI is here. It's not coming—it's already arrived. And companies are using it to restructure their workforces in ways that would've been impossible five years ago.
You can either prepare for that reality or pretend it won't affect you.
But I'll tell you this: the people who see this coming and adapt will thrive. The ones who keep their heads down and hope their job is safe will be the ones updating their LinkedIn profiles in a panic when their 90-day notice starts.
Don't be that person.
Build skills AI can't replace. Diversify your income. Make yourself irreplaceable—or at least expensive to lose.
Because job security isn't coming from your employer anymore.
It's coming from your ability to adapt faster than AI can replace you.
Let's get to work. 💯
Want the insider playbook that's helping thousands build wealth without traditional degrees?
Every two weeks, I share the exact strategies, mindset shifts, and real-world tactics that successful entrepreneurs use to create financial freedom—including interviews with millionaires who started with nothing but ambition.
Join 15,000+ game-changers getting the SoyBrandon newsletter. No fluff. No theories. Just proven methods that work.
[Subscribe free here →] Because your breakthrough moment could be in the next email.

