Hello Future Entrepreneurs! Every entrepreneur starts as a hustler, building their business from scratch. But the real freedom you crave comes when you transition to a business owner. This guide shows you how to scale beyond the hustle and build systems that work for you.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

In today's competitive landscape, simply having a great product isn't enough. The businesses that thrive are the ones that prioritize every step of their customer's journey. This article, "The CX Factor: How a Culture of Experience Drives Unstoppable Growth," dives into what Customer Experience (CX) truly is—it's not just customer service, but a proactive strategy that shapes every interaction. We'll explore why CX is your most powerful differentiator and how you can use key performance indicators (KPIs) to measure and improve it, securing long-term loyalty and revenue. Read on to discover how to turn your team and your customers into your most valuable growth engine.

Ready to start your own business? Don't make the same founder mistakes I did. Brandon Ivan Pena shares his raw, no-nonsense entrepreneur tips on how to avoid the most common missteps and build a business that actually lasts. Learn from the hustle.

Hello Future Entrepreneurs! Starting a business isn’t about luck, it’s about a solid plan. In this guide, we share 8 actionable steps to help first-time entrepreneurs go from idea to execution and scale their vision with confidence.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Every entrepreneur faces the same question: go solo or bring on a co-founder? This guide breaks down real case studies, pros and cons, and the decision-making factors that shape the future of your business.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Starting a business goes beyond rent, products, or websites. From licenses to hidden time costs, discover the real expenses that trip up new entrepreneurs — and how to plan ahead so your business doesn’t break before it grows.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! A great business is built on more than a good idea—it's built on a leadership mindset. This blog explores the philosophies of 5 visionary entrepreneurs, revealing how their core thinking can be applied to foster innovation, scale a business, and lead with purpose. Learn how to transform your vision into a blueprint for lasting success.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

I used to think leadership was about being the toughest person in the room. Move fast, drive results, push harder than everyone else. But after watching Judge Frank Caprio's legacy and living through my own journey building 787 Coffee from a single farm to 30+ locations, I've learned something profound: the true mark of leadership isn't in how hard you push, but in how deeply you connect. What Judge Caprio showed in his Providence courtroom and what I've proven scaling a coffee empire is that empathy isn't just good ethics—it's the smartest business strategy you'll ever implement."

Hello Future Entrepreneurs! Most people think starting a business requires a huge investment. The truth? You can launch today with less than you imagine. Here are 5 step-by-step business ideas you can start affordably — from e-commerce to flipping vintage clothing.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Choosing between an LLC and a Corporation is one of the most important decisions when starting a business. This guide explains both structures, breaks down pros and cons, and shares lessons from Patagonia and Apple. For more free business-building strategies, subscribe to the soybrandon.com newsletter.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders