Why Most Marketing Advice Fails (And What Works Instead)
After building multiple successful businesses and mentoring hundreds of Latino entrepreneurs, I'm here to tell you the uncomfortable truth: 95% of marketing advice is designed for someone else's business, not yours. Harvard research reveals Latino-owned businesses using culturally authentic marketing strategies outperformed the average by 31%. Here's what actually works...
The 21st Century Leadership Revolution: 8 Game-Changing Lessons Every Small Business Owner Must Know
Transform your business with 8 revolutionary leadership principles inspired by Roselinde Torres' research. Real results from 787 Coffee's transformation.
Last Tuesday changed everything for my leadership team at 787 Coffee.
Using revolutionary insights from leadership expert Roselinde Torres' groundbreaking TED Talk, we completely transformed how we think about business growth and team development.
Torres, with 25+ years advising Fortune 500 CEOs, discovered something shocking: 58% of companies have critical leadership gaps despite massive training investments. The old "command and control" leadership model is dead.
Here's what we learned and immediately implemented:
Why adaptability beats authority every time
How Nelson Mandela's contextual leadership applies to your business
The power of diverse teams (our innovation rate tripled)
Building relationships as your real business assets
The results? Immediate team alignment, clearer vision, and actionable strategies already showing results across our locations.
Whether you're a Latino entrepreneur, small business owner, or coffeepreneur, these 8 game-changing principles will revolutionize how you lead and grow your business.
Read the full article and discover exactly how we applied Torres' methodology at 787 Coffee →
8 Counterintuitive Leadership Lessons from Trader Joe's $16 Billion Success Story (That Most CEOs Get Wrong)
Discover 8 counterintuitive leadership lessons from Trader Joe's $16B success. How breaking industry rules creates customer devotion and billion-dollar growth.
Brandon Peña: From Fast Food to Leading Coffee Innovator, Honored by Google for AI Excellence
Big News! I'm incredibly honored to announce I've won the 2025 Google Ads Impact Award for AI Excellence, recognizing our innovative use of AI at 787 Coffee. This prestigious award validates years of pushing boundaries, proving that strategic tech adoption can transform any business. Discover the story behind the win and how we're leveraging AI to connect, quantify, and grow.
The Founder, Brandon Ivan, of 787 Coffee shares his extraordinary journey from humble beginnings to recognized AI pioneer, inspiring entrepreneurs to leverage technology and heart for growth.
Brandon Peña Wins Google AI Excellence Award | 787 Coffee Founder
From Storytelling to Storyliving: The Shift That Built 787 Coffee and How It Can Build Your Brand Too
Storyliving vs. storytelling: what modern brands must know.
Most brands tell stories. But the great ones? They live them. Learn how 787 Coffee and Apple turned storytelling into immersive brand experiences—and how you can apply the same strategy to your business using storyliving to boost loyalty, sales, and brand power.
Your Energy Is Your Currency. Protect It.
You don’t need more hustle. You need smarter energy management. This article breaks down how protecting your energy fuels sales, leadership, and impact. Learn how to stop draining yourself and start scaling with purpose—this is for every entrepreneur and creative leader ready to grow.
8 Leadership Lessons from Melanie Perkins Every Entrepreneur Should Practice
Discover what small business owners and coffeepreneurs can learn from Melanie Perkins, CEO of Canva. From overcoming 100+ rejections to building a $26B company, this article by Brandon Ivan Peña shares 8 simplified leadership lessons you can apply today to grow your business and your team.
Leadership and Teamwork: What I Learned at SCA Houston and How It’s Shaping Our Growth at 787 Coffee
Leadership Lessons from SCA Houston: How to Grow Your Small Business with Consistent Training and Empowered Teams
In this article, Brandon Ivan Peña shares powerful leadership lessons learned from his experience at the Specialty Coffee Association (SCA) Expo in Houston. As the founder of 787 Coffee, Brandon highlights how consistent training, empowering your team, and fostering adaptability can drive business growth. By stepping back and allowing his team to lead during the event, Brandon proved that leadership isn't about control—it’s about collaboration and trust.
Learn how Brandon's leadership philosophy helps small business owners build strong, adaptable teams that can handle challenges, foster innovation, and ultimately grow a thriving business. Discover the key principles that will transform your approach to leadership, team empowerment, and business success. Whether you’re an entrepreneur, small business owner, or team leader, this article offers actionable insights on how to create a culture of growth, consistency, and continuous learning.

