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8 Counterintuitive Leadership Lessons from Trader Joe's $16 Billion Success Story (That Most CEOs Get Wrong)
Brandon Pena 5/26/25 Brandon Pena 5/26/25

8 Counterintuitive Leadership Lessons from Trader Joe's $16 Billion Success Story (That Most CEOs Get Wrong)

Discover 8 counterintuitive leadership lessons from Trader Joe's $16B success. How breaking industry rules creates customer devotion and billion-dollar growth.

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