Hello Future Entrepreneurs! Struggling to figure out who your real customer is? This guide shows business students and starting entrepreneurs how to build personas, gather insights, and focus on the right audience.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Turning a startup into a real business takes more than passion. Learn 5 essential habits every entrepreneur and business student should master to build long-term success.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! The best businesses start with a problem. From Airbnb to Spanx, explore five real case studies of entrepreneurs who turned their struggles into opportunities—and the lessons business students and starting owners can apply today.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! An MVP, or Minimum Viable Product, is the simplest version of your business idea designed to test and learn fast. Discover how business students, entrepreneurs, and small business owners can apply it today to save time, cut costs, and scale smarter.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders